“How many pixels is in a megapixel?” You’ve probably typed that into the search bar at least once.
The number’s simple: one megapixel equals one million pixels.
But megapixels show up on every camera spec sheet, every review, every launch video. So what is the real meaning of megapixel—and should you care?
Yes. But not for the reasons you might think.
Pixel vs. Megapixel
Start with the basics.
A pixel is the smallest building block of a digital image. You can’t break it down any further. Stack enough of them together and you get a photo.
A megapixel just means one million of those. If your photo is 4000 pixels wide and 3000 tall, that’s a 12MP image (4000 x 3000 = 12,000,000 pixels).
Every camera has a maximum photo resolution. That’s where megapixels come in.
What Megapixels Can Tell You—and What They Can’t
Megapixels measure resolution. Not sharpness. Not color. Not quality.
Higher megapixels give you more flexibility. You can crop tighter. Print bigger. Zoom in on the small stuff.
But there’s a catch. More pixels means bigger files. More storage. More strain on your phone or laptop. And if the sensor behind those pixels isn’t up to the task, you’re not gaining much.
If you shoot mostly for social or mobile screens, 12MP is already more than you’ll use.
Megapixels vs. Camera Specs
Think of megapixels as one piece of the puzzle.
The other big piece? Sensor size. That matters more than most people realize.
Take Insta360 Ace Pro 2. It shoots 50MP photos—but with a large 1/1.3" sensor. That larger surface area means bigger individual pixels compared to a camera with the same MP but a smaller sensor. Bigger pixels pull in more light. And that changes everything: better shadows, better low-light shots, less noise.
That’s where most budget cameras fall short. They pack in more megapixels, but on a tiny sensor. The result? Blurry detail. Overblown highlights. Flat colors.
It’s not just about how many pixels you have. It’s what those pixels are working with.
When Megapixels Matter Most
You won’t always need high megapixel counts. But there are times when they’re a real advantage.
- Cropping: Get tighter without killing quality.
- Printing: Bigger canvas, same detail.
- 360° Reframing: A 72MP photo from Insta360 X5 lets you pull multiple angles from one shot.
- AI Editing: Cleaner source files give better results when algorithms work their magic.
- Timelapse and Starlapse: Higher resolution lets you export in 4K+ without pushing the sensor to the edge.
How Megapixels Meet Screens
Most people share photos and videos from their phones, to other phones. And most phones don’t even have 4K displays, which equates to just 8.3 megapixels.
But that’s changing.
More creators are uploading in 4K. More TVs are going 8K. And if you want future-proof content, starting with high-resolution footage helps. Even if your final video is downscaled, the result looks sharper.
Storage, Compression, and File Size
The more megapixels you have, the more data your camera captures. That means heavier files.
Here’s a quick look:
Megapixels | Typical File Size (JPG) | Notes |
12MP | ~3–5MB | Good for mobile sharing |
24MP | ~7–12MB | Balanced detail + size |
50MP | ~15–25MB | Higher fidelity, larger prints |
72MP | ~30–45MB | Pro-level editing headroom |
This varies by format. JPG compresses. DNG keeps raw sensor data. Video files depend on bitrate, codec (H.264 vs. H.265), and resolution.
How Insta360 Cameras Use Megapixels Smarter
Let’s get real-world.
- Insta360 X5: Captures 72MP photos on a 1/1.28” sensor. More detail for reframing, printing, or stitching. Also supports 8K 360° video with reduced file sizes using smarter compression.
- Insta360 GO 3S: Takes 12MP photos in a body smaller than your thumb. Perfect for creative first-person POVs or wearable shots where bulkier gear gets in the way.
- Insta360 Ace Pro 2: Uses a lens co-engineered with Leica and pairs 50MP resolution with smart color handling and next-gen image processing. Dual AI chips reduce noise and push clarity even in dim settings.
In all three cases, megapixels don’t just serve size—they enable versatility.
Fast Facts
- How many pixels in a megapixel? 1,000,000.
- Do higher megapixels mean better image quality? Not on their own.
- What’s more important: megapixels or sensor size? Sensor size, in most cases.
- Can too many megapixels be a downside? Yes—if your workflow can’t handle the file size.
What Should You Actually Look For?
That depends on what you shoot.
If you create fast-moving content, go for strong stabilization, smart resolution, and fast capture. If you print or crop often, higher megapixels help. And if you’re mostly on-the-go or editing on mobile, look for smarter compression and easier file management.
In short: Don’t chase numbers. Understand them.
Keen to keep up to date on Insta360 stories? Keep an eye on our blog and sign up for our mailing list. Got a story to share? Email yours to communitystories@insta360.com and win up to US$50.