About Insta360

Think bold.
At Insta360, we champion the boldest, craziest, wildest of ideas and put them into action. When other people say “That’s impossible”, we say “Let’s do it”. From a cliff dive to a cinematic production, Insta360 cameras help you capture the magic in every moment.
How It All Started
In 2015, we founded Insta360 because we wanted a better way to share experiences. We’d been searching for a 360 camera that would allow us to share great moments with people anywhere in the world — not just snapshots or partial glimpses, but full, immersive moments. When we couldn’t find the right gear to realize this vision, we decided to build it ourselves. We haven’t stopped building since.
Fast Facts
Creators in
Countries and regions
Photos + Videos Created
134 M+
Offices in
L.A. Tokyo Berlin Shenzhen Hong Kong
Insta360 is founded with a mission to help people capture and share their lives.
Insta360 Nano
Insta360 Nano is the first-ever product that allows people to shoot 360 photos and video straight from their phone.
Insta360 Pro
The six-lens Insta360 Pro disrupts a market dominated by complex custom rigs, making professional VR filmmaking accessible and efficient for the first time.
Insta360 ONE
The world’s first 360 action cam, Insta360 ONE lets users “shoot first, point later” with intuitive mobile reframing software.
Insta360 Pro Gets “Google Street View ready”
Insta360 partners with Google to make it easy for anyone to contribute to Google Maps Street View. Insta360 Pro is the first camera certified for vehicle-mounted use, letting creators outfit their own “Street View cars.”
FlowState Stabilization
Insta360 ONE is updated with FlowState stabilization, a groundbreaking algorithm that achieves gimbal-like stabilization without the need for any accessories. The technology becomes a mainstay of Insta360 cameras.
Insta360 Hits the Apple Store
The Apple Store kicks off global sales of Insta360 ONE. Insta360 becomes the first 360-degree camera brand available in the Apple Store.
Adobe Integration
Insta360 cameras are integrated with Adobe Premiere Pro, introducing creators to an efficient new “no-stitch” workflow.
Insta360 Pro 2
Insta360 Pro 2 makes professional VR capture easier, faster and sharper than ever. FlowState stabilization unlocks dynamic new camera movements in VR filmmaking.
Insta360 ONE X
Insta360 ONE X is a 360 action cam that offers an unmatched combination of features and ease of use. It’s a breakthrough in introducing a broad community of creators and athletes to the creative potential of a “shoot first, point later” reframing workflow.
NASA Streams Mars InSight Landing
NASA uses Insta360 Pro and Pro 2 to bring the world an immersive live stream of mission control at the climax of the InSight mission to Mars. The space agency wins an Emmy for the project.
Matterport Partnership
Insta360 partners with innovative virtual tour platform Matterport, allowing anyone to simply and efficiently create immersive, 3D virtual tours.
Insta360 EVO
Insta360 EVO lets creators capture lifelike 180 3D and immersive 360 with a single foldable camera.
Insta360 Titan
The eight-lens, 11K Insta360 Titan brings VR production to cinematic standards for the first time.
Insta360 GO
Insta360 GO, the “twenty-gram steady cam,” becomes the world’s smallest stabilized camera and radically expands the creative potential of an action cam.
Insta360 ONE R
Insta360 ONE R uses a unique interchangeable-lens design to combine a 360 camera with a high-performance wide angle shooter. As WIRED puts it, ONE R “challenges the basic assumptions of what an action camera can be.”
Leica Partnership
Insta360 and legendary camera maker Leica partner to innovate the action camera market. Their first co-engineered product is the Insta360 ONE R 1-Inch Edition, which uses a 1-inch sensor and Leica optical expertise to achieve the best image quality ever in an action cam.
Verizon’s 5G 8K Live Stream
Verizon makes history, using Insta360 Pro 2, Insta360 8K Live software and their own 5G network to transmit an immersive 8K live stream of the Pro Bowl.
World’s Most Innovative Company
Fast Company honors Insta360 as one of the world’s most innovative companies. The publication cites Insta360’s runaway success in becoming the world’s top 360 camera maker.
Insta360 ONE X2
Insta360 ONE X2 is a pocket-sized 360 camera that allows you to achieve epic angles without a drone or cameraman. It builds on its predecessor’s strengths with waterproofing, a touch display and AI-powered editing features.
TIME's Best Inventions of 2020
TIME selects Insta360 ONE R as one of its best inventions of 2020. The publication calls ONE R “the next level action cam” and cites its interchangeable lens design as its “secret sauce”.
Insta360 GO 2
Insta360 GO 2 is the tiny mighty action cam. It maintains the same small size of its predecessor, weighing just 27g, with improved image quality, durability and endurance. Its magnetic design enables it to be mounted anywhere for effortless hands-free shooting.
NFL Super Bowl Halftime Show Live Stream
Insta360 Pro 2 cameras were positioned all over the stage, with the 8K VR footage streamed live via the Verizon 5G network to the free Pepsi Super Bowl LVI Halftime Show app.
Think Bold Fund
Insta360 unveils their new brand slogan, “Think bold." The Think Bold Fund is launched to help people realize their bold video ideas and win up to $100,000 in cash.
Insta360 ONE RS
Insta360 ONE RS is an interchangeable lens action cam offering all-in-one versatility, without compromises. Creators can switch between a high-performance 4K Boost Lens and a 5.7K 360 Lens, while a new Core offers built-in stabilization.
Oscars VR Live Stream
Verizon gave viewers an unprecedented level of access to the 94th Academy Awards, with Insta360 Pro 2 cameras live streaming from the red carpet, the press room and backstage.
Insta360 Sphere
Insta360 Sphere is an invisible drone cam that can become totally invisible in 360-degree footage. Its lightweight structure and intuitive operation make 360 aerial filming easier than ever before.
Insta360 ONE RS 1-Inch 360 Edition
Insta360 ONE RS 1-Inch 360 Edition co-engineered with Leica raises the bar for 360-degree capture, with dual 1-inch sensors and 6K video resolution.
Insta360 Link
Insta360 Link is an AI-powered 4K webcam that offers a powerful combination of premium image quality with a seamless user experience for business professionals, educators, and live streamers.
Insta360 X3
Insta360 X3 is the next-gen of the world's best-selling 360 action camera. With new 1/2" 48MP sensors and a 2.29” touchscreen, it's the most powerful camera you can carry in your pocket.
Insta360 Flow
Insta360 Flow is an AI tracking smartphone stabilizer for easy on-the-go shooting and editing. The only smartphone gimbal with both a built-in selfie stick and tripod, 3-axis gimbal stabilization and AI tracking.
Insta360 GO 3
Insta360 GO 3 packs powerful performance into a tiny, rugged, magnetic body. Wear it to shoot first-person POV videos hands free, or mount it anywhere with versatile in-the-box accessories. GO 3 eliminates the hassle of bulkier cameras and offers more unique creative possibilities. GO 3 builds on GO 2's success, with better battery life, a new Action Pod and more.
Insta360 X3 Invisible Dive Kit
Insta360 announced the release of the Insta360 X3 Invisible Dive Kit, set to redefine how people film their underwater adventures. For the first time, diving and action sports creators can unlock all of X3's creative possibilities for underwater use, including the Invisible Selfie Stick effect, 360 filming and reframing, and more.
YouTube Streamy Award for Brand Engagement
Insta360 won the prestigious YouTube Streamy Award for Brand Engagement. The award revolves around Insta360’s viral campaign “No Drone? No Problem!” (#NoDroneNoProblem). Leading the charge with Insta360 X3, the 360 action camera pairs with the Invisible Selfie Stick to provide stunning drone-like shots without the need for an actual drone.
Insta360 Ace Pro
Insta360 Ace Pro is a powerful wide-angle action camera co-engineered with Leica. An industry-leading 1/1.3" sensor delivers spectacular image quality, with a 2.4" flip screen and robust camera body, intuitive shooting features, and streamlined AI editing, designed to make action capture smarter and easier.
World's Most Innovative Companies 2024
Insta360 has been named on Fast Company's 2024 list of the World's Most Innovative Companies (MIC), ranking third in the Consumer Electronics category. As one of the most highly anticipated events in technology, the MIC list identifies 606 trailblazers across industries.
Insta360 X4
With 360° capture, action-ready hardware and AI-powered software, the Insta360 X4 is the most versatile 360 action cam. X4 makes it easy, and most importantly, fun, to capture and share your life.
Insta360 GO 3S
Insta360 GO 3S packs powerful 4K into a tiny, magnetic body. Wear it to shoot unique first-person POVs completely hands-free, or mount it anywhere with the in-the-box accessories for endless creative angles and fresh perspectives. Transform GO 3S with the multifunctional Action Pod for remote control and live preview.
Insta360 Flow Pro
Insta360 Flow Pro is an AI tracking smartphone stabilizer, and the first ever to use Apple DockKit for accurate tracking with the iPhone camera and third-party apps. Other highlights include One-Tap Pairing, 3-Axis Stabilization, Deep Track 3.0, a built-in selfie stick and tripod, and a new Tracking Ring Light.