Best 360 Camera for Real Estate: Insta360 X5 vs X4

Looking to level up your property listings with stunning visuals? Then it’s time to talk about the best 360 camera for real estate. Whether you’re showcasing million-dollar homes or cozy rentals, a 360 camera can turn heads and boost clicks. This guide breaks down why using a 360 camera for real estate is a no-brainer—and compares two top picks: Insta360 X5 and X4. Spoiler alert: Both are killer, but they’re built for different needs and budgets.

Why Use a 360 Camera for Real Estate?

People want to see a space before they visit, and 360-degree tech makes that happen. Here’s why more and more real estate pros are making 360 cameras part of their everyday toolkit.

1. Full Immersion for Potential Buyers

A 360 degree camera for real estate gives viewers the closest thing to being there in person. They can look around, zoom in, and get a better sense of scale and layout—all from their phone or laptop.

2. Boosts Online Engagement

Interactive content keeps people on listings longer. A home with a virtual tour or 360 walkthrough gets more clicks, shares, and repeat views than static photo galleries.

3. Reduces Unqualified Inquiries

Let’s face it—some people book showings for fun. A 360 walkthrough filters out the looky-loos. Serious buyers will still want a tour, but they’ll already know what to expect.

4. Helps Properties Sell Faster

Homes with virtual tours sell up to 30% faster, especially in competitive markets. A good camera helps your listing stand out and encourages quicker decisions.

5. Makes Your Brand Look Modern

Using a 360 camera for real estate photography shows you’re up on the latest marketing tech. It positions your brand as innovative, efficient, and forward-thinking.

6. Social Media-Ready Content

360 shots are perfect for jaw-dropping YouTube videos or interactive Facebook posts. They stop the scroll and get people to engage with your listings.

7. Great ROI

Once you’ve got your setup, it’s super affordable to shoot unlimited tours. That’s way cheaper than hiring a pro photographer every time.

The Best 360 Camera for Real Estate in 2025

Looking to upgrade your real estate marketing game this year? Whether you're shooting sleek condos or luxury estates, choosing the best 360 camera for real estate comes down to two industry leaders: Insta360 X5 and Insta360 X4. One is built for premium results, the other for practical power at a lower price point. Here's a breakdown to help you decide.

Insta360 X5 — Premium Quality for Professionals

X5 is Insta360’s flagship model—and for good reason. It’s hands-down the best 360 degree camera for real estate professionals who want top-tier results, especially when filming in less-than-perfect lighting.

Ultra-High Resolution (8K Video)

With 8K 360 video capture, every detail of your listing pops off the screen. From tile textures to window views, this resolution ensures buyers don’t miss a thing. Listings look sharper, cleaner, and more professional.

Exceptional Low-Light Performance

Most real estate spaces aren’t always bathed in natural light. That’s where X5 shines. With its massive 1/1.28” sensors and specialized PureVideo Mode, the camera handles low-light scenes like a champ—perfect for those cozy, dim interiors.

5.7K Timelapse Capabilities

Need to highlight changes in lighting throughout the day or showcase a property transformation? X5’s 5.7K HDR Timelapse feature makes for dynamic and engaging content that adds cinematic flair to your property walkthroughs.

FlowState Stabilization + Horizon Lock

No gimbals, no shaky footage. Insta360 X5 uses leading FlowState Stabilization and 360 Horizon Lock to keep your shots super steady—even when you’re moving quickly or filming handheld. Ideal for agents doing walk-and-talk tours.

Rugged and Durable Build

Real estate shoots happen everywhere—from luxury penthouses to muddy construction sites. Insta360 X5 is weather-resistant and built to last, making it a reliable partner for property photographers and virtual tour creators alike.

Ideal For:

• Luxury listings and architectural shoots
• Dim or unevenly lit environments
• Real estate pros who demand premium performance
• Agents who want the absolute best 360 camera for virtual tours

Insta360 X4 — Budget-Friendly Yet Powerful

If you're after serious performance without the flagship price tag, Insta360 X4 is a no-brainer. It's affordable, reliable, and still delivers insane quality—making it a go-to for agents who shoot often or work with a volume of listings.

Same Stunning 8K 360 Video

That’s right—X4 also rocks 8K video, giving you crystal-clear visuals that wow clients and boost click-throughs. It’s the best camera for 360 virtual tours in its price range, hands down.

Active HDR Mode

Dynamic lighting can be tough—think bright windows and shadowy corners in the same room. X4’s Active HDR balances those extremes automatically, helping you nail perfect exposure with minimal editing.

Touchscreen Display + Preview

See what you’re capturing in real time with X4’s large, responsive touchscreen. Framing shots is easier, and you don’t need to rely on your phone to preview or adjust settings.

Long Battery Life

X4 is built for all-day shooting, with up to 135 minutes run time on a single charge at 5.7K30fps. That’s ideal for agents knocking out multiple property tours in one day.

Smart AI Editing

Using the Insta360 mobile app, you can reframe and polish your footage on the go. AI editing tools simplify the workflow, making content creation quick and easy—even if you’re not a pro editor.

FlowState Stabilization

Like Insta360 X5, Insta360 X4 also features FlowState Stabilization and 360 Horizon Lock to ensure your footage stays smooth—even when you’re moving fast or capturing tight spaces.

Ideal For:

• Realtors, hosts, and property managers on a budget
• Busy shooting days with multiple tours
• Social media content and property promo clips
• Daily use in fast-paced environments

Which One Should You Choose?

It really depends on how (and where) you work:

• If you're shooting luxury listings, filming in low light, or just want the highest production quality possible, Insta360 X5 is the best 360 camera for real estate photography—no question.
• If you're hustling on multiple listings, want a lightweight workflow, or need something that delivers top results on a mid-range budget, Insta360 X4 is your best bet.

Either way, both models help create the kind of immersive, professional-looking tours that buyers remember—and listings that get results.

Which 360 Degree Camera for Real Estate Should You Choose?

Still can’t decide between X5 and X4? This side-by-side breakdown will help you figure out which 360 cameras for real estate match your shooting style, budget, and content goals.

Side-by-Side Comparison: Insta360 X5 vs Insta360 X4

Overall Verdict

Both cameras are absolute powerhouses for real estate content. It really comes down to how you shoot, what you shoot, and what your budget looks like.

Choose Insta360 X5 if you:

• Need top-tier quality for luxury homes or high-end architecture
• Often shoot in low-light environments
• Want ultra-detailed 8K footage and timelapses with a cinematic feel
• Work on big productions or high-value listings

Choose Insta360 X4 if you:

• Want the best value 360 degree camera for real estate in 2025
• Need 8K quality without the flagship price tag
• Create content regularly across multiple properties
• Rely on long battery life and a touchscreen for quick setups

At the end of the day, both options are ideal for creating stunning virtual tours, walkthroughs, and real estate promos. Whether you’re building a luxury brand or managing multiple listings a week, there’s a perfect 360° solution here to match your grind.

Capture With Confidence

No matter which model you choose, using a 360 camera for real estate lets you create content that grabs attention and holds it. From slick virtual tours to immersive social content, it’s a must-have tool for any modern real estate pro.

Want to see how others are using these tools in the field? Dive into this real-world case study on Insta360 + Proptech Labs to see how 360 tech is changing the game for property inspections and listings.

If you’re serious about stepping up your marketing game, this is the move. Get set up with the best 360 camera for real estate, shoot confidently, and let your properties speak for themselves.

Keen to keep up to date on Insta360 stories? Keep an eye on our blog and sign up for our mailing list. You can also contact our Enterprise team directly to see how 360 cameras can benefit your business.