Insta360 - About us

Who we are

At Insta360, we champion the boldest ideas and put them into action. When other people say "That's impossible", we say "Let's do it". From everyday moments to once-in-a-lifetime adventures, Insta360 helps you seek, find, and make more magic.

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How it all started

In 2015, we imagined a better way to share immersive experiences with people everywhere—not just one moment, but every angle. When we realized the tools to make it possible didn't exist, we decided to build them ourselves. We haven't stopped building since, and today, Insta360 is proud to be the world's leading 360 camera brand*.

*Data from Frost & Sullivan's August 2024 report on global panoramic camera market share for January-December 2023. 'Panoramic cameras' refer to handheld imaging devices that can record 360 panoramic videos.

Fast facts

Creators in 200+ countries and regions

Creators have captured 186 M+ photos and videos with Insta360

Offices in Los Angeles • Tokyo • Berlin • Shenzhen • Hong Kong

What drives us

Our mission

Our values

To help people better capture and share their lives.

True innovation isn't about competing harder, but about daring to solve "unsolvable" problems. The best compliment is hearing, "I didn't know it could be done that way." — JK Liu, Founder

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Founding

Insta360 is founded with a mission to help people capture and share their lives.

Insta360 Nano

Insta360 Nano is the first-ever product that allows people to shoot 360 photos and video straight from their phone.

Insta360 Pro

The six-lens Insta360 Pro disrupts a market dominated by complex custom rigs, making professional VR filmmaking accessible and efficient for the first time.

Insta360 ONE

The world’s first 360 action cam, Insta360 ONE lets users “shoot first, point later” with intuitive mobile reframing software.

Insta360 Pro Gets “Google Street View ready”

Insta360 partners with Google to make it easy for anyone to contribute to Google Maps Street View. Insta360 Pro is the first camera certified for vehicle-mounted use, letting creators outfit their own “Street View cars.”

FlowState Stabilization

Insta360 ONE is updated with FlowState stabilization, a groundbreaking algorithm that achieves gimbal-like stabilization without the need for any accessories. The technology becomes a mainstay of Insta360 cameras.

Insta360 Hits the Apple Store

The Apple Store kicks off global sales of Insta360 ONE. Insta360 becomes the first 360-degree camera brand available in the Apple Store.

Adobe Integration

Insta360 cameras are integrated with Adobe Premiere Pro, introducing creators to an efficient new “no-stitch” workflow.

Insta360 Pro 2

Insta360 Pro 2 makes professional VR capture easier, faster and sharper than ever. FlowState stabilization unlocks dynamic new camera movements in VR filmmaking.

Insta360 ONE X

Insta360 ONE X is a 360 action cam that offers an unmatched combination of features and ease of use. It’s a breakthrough in introducing a broad community of creators and athletes to the creative potential of a “shoot first, point later” reframing workflow.

NASA Streams Mars InSight Landing

NASA uses Insta360 Pro and Pro 2 to bring the world an immersive live stream of mission control at the climax of the InSight mission to Mars. The space agency wins an Emmy for the project.

Matterport Partnership

Insta360 partners with innovative virtual tour platform Matterport, allowing anyone to simply and efficiently create immersive, 3D virtual tours.

Insta360 EVO

Insta360 EVO lets creators capture lifelike 180 3D and immersive 360 with a single foldable camera.

Insta360 Titan

The eight-lens, 11K Insta360 Titan brings VR production to cinematic standards for the first time.

Insta360 GO

Insta360 GO, the “twenty-gram steady cam,” becomes the world’s smallest stabilized camera and radically expands the creative potential of an action cam.

Insta360 ONE R

Insta360 ONE R uses a unique interchangeable-lens design to combine a 360 camera with a high-performance wide angle shooter. As WIRED puts it, ONE R “challenges the basic assumptions of what an action camera can be.”

Leica Partnership

Insta360 and legendary camera maker Leica partner to innovate the action camera market. Their first co-engineered product is the Insta360 ONE R 1-Inch Edition, which uses a 1-inch sensor and Leica optical expertise to achieve the best image quality ever in an action cam.

Verizon’s 5G 8K Live Stream

Verizon makes history, using Insta360 Pro 2, Insta360 8K Live software and their own 5G network to transmit an immersive 8K live stream of the Pro Bowl.

World’s Most Innovative Company

Fast Company honors Insta360 as one of the world’s most innovative companies. The publication cites Insta360’s runaway success in becoming the world’s top 360 camera maker.

Insta360 ONE X2

Insta360 ONE X2 is a pocket-sized 360 camera that allows you to achieve epic angles without a drone or cameraman. It builds on its predecessor’s strengths with waterproofing, a touch display and AI-powered editing features.

TIME's Best Inventions of 2020

TIME selects Insta360 ONE R as one of its best inventions of 2020. The publication calls ONE R “the next level action cam” and cites its interchangeable lens design as its “secret sauce”.

Insta360 GO 2

Insta360 GO 2 is the tiny mighty action cam. It maintains the same small size of its predecessor, weighing just 27g, with improved image quality, durability and endurance. Its magnetic design enables it to be mounted anywhere for effortless hands-free shooting.

NFL Super Bowl Halftime Show Live Stream

Insta360 Pro 2 cameras were positioned all over the stage, with the 8K VR footage streamed live via the Verizon 5G network to the free Pepsi Super Bowl LVI Halftime Show app.

Think Bold Fund

Insta360 unveils their new brand slogan, “Think bold." The Think Bold Fund is launched to help people realize their bold video ideas and win up to $100,000 in cash.

Insta360 ONE RS

Insta360 ONE RS is an interchangeable lens action cam offering all-in-one versatility, without compromises. Creators can switch between a high-performance 4K Boost Lens and a 5.7K 360 Lens, while a new Core offers built-in stabilization.

Oscars VR Live Stream

Verizon gave viewers an unprecedented level of access to the 94th Academy Awards, with Insta360 Pro 2 cameras live streaming from the red carpet, the press room and backstage.

Insta360 Sphere

Insta360 Sphere is an invisible drone cam that can become totally invisible in 360-degree footage. Its lightweight structure and intuitive operation make 360 aerial filming easier than ever before.

Insta360 ONE RS 1-Inch 360 Edition

Insta360 ONE RS 1-Inch 360 Edition co-engineered with Leica raises the bar for 360-degree capture, with dual 1-inch sensors and 6K video resolution.

Insta360 Link

Insta360 Link is an AI-powered 4K webcam that offers a powerful combination of premium image quality with a seamless user experience for business professionals, educators, and live streamers.

Insta360 X3

Insta360 X3 is the next-gen of the world's best-selling 360 action camera. With new 1/2" 48MP sensors and a 2.29” touchscreen, it's the most powerful camera you can carry in your pocket.

Insta360 Flow

Insta360 Flow is an AI tracking smartphone stabilizer for easy on-the-go shooting and editing. The only smartphone gimbal with both a built-in selfie stick and tripod, 3-axis gimbal stabilization and AI tracking.

Insta360 GO 3

Insta360 GO 3 packs powerful performance into a tiny, rugged, magnetic body. Wear it to shoot first-person POV videos hands free, or mount it anywhere with versatile in-the-box accessories. GO 3 eliminates the hassle of bulkier cameras and offers more unique creative possibilities. GO 3 builds on GO 2's success, with better battery life, a new Action Pod and more.

Insta360 X3 Invisible Dive Kit

Insta360 announced the release of the Insta360 X3 Invisible Dive Kit, set to redefine how people film their underwater adventures. For the first time, diving and action sports creators can unlock all of X3's creative possibilities for underwater use, including the Invisible Selfie Stick effect, 360 filming and reframing, and more.

YouTube Streamy Award for Brand Engagement

Insta360 won the prestigious YouTube Streamy Award for Brand Engagement. The award revolves around Insta360’s viral campaign “No Drone? No Problem!” (#NoDroneNoProblem). Leading the charge with Insta360 X3, the 360 action camera pairs with the Invisible Selfie Stick to provide stunning drone-like shots without the need for an actual drone.

Insta360 Ace Pro

Insta360 Ace Pro is a powerful wide-angle action camera co-engineered with Leica. An industry-leading 1/1.3" sensor delivers spectacular image quality, with a 2.4" flip screen and robust camera body, intuitive shooting features, and streamlined AI editing, designed to make action capture smarter and easier.

World's Most Innovative Companies 2024

Insta360 has been named on Fast Company's 2024 list of the World's Most Innovative Companies (MIC), ranking third in the Consumer Electronics category. As one of the most highly anticipated events in technology, the MIC list identifies 606 trailblazers across industries.

Insta360 X4

With 360° capture, action-ready hardware and AI-powered software, the Insta360 X4 is the most versatile 360 action cam. X4 makes it easy, and most importantly, fun, to capture and share your life.

Insta360 GO 3S

Insta360 GO 3S packs powerful 4K into a tiny, magnetic body. Wear it to shoot unique first-person POVs completely hands-free, or mount it anywhere with the in-the-box accessories for endless creative angles and fresh perspectives. Transform GO 3S with the multifunctional Action Pod for remote control and live preview.

Insta360 Flow Pro

Insta360 Flow Pro is an AI tracking smartphone stabilizer, and the first ever to use Apple DockKit for accurate tracking with the iPhone camera and third-party apps. Other highlights include One-Tap Pairing, 3-Axis Stabilization, Deep Track 3.0, a built-in selfie stick and tripod, and a new Tracking Ring Light.

Insta360 Link 2 & Link 2C

Link 2 and Link 2C are affordable 4K webcams with a high-performance 1/2" sensor and AI noise cancelation. Available in 2-axis gimbal and standard models, they offer AI Tracking, Auto Framing, Gesture Control, customizable backgrounds, and Natural Bokeh. Perfect for professionals, educators, and streamers.

Insta360 Ace Pro 2

Insta360 Ace Pro 2 is a wide-angle action camera co-engineered with Leica. An industry-first dual AI Chip, Leica SUMMARIT lens and 1/1.3" 8K sensor deliver superior image quality, with a 2.5" flip touchscreen, rugged design and advanced AI for smarter shooting and easier editing.

TIME's List of Best Inventions 2024

Insta360 X4 was named to TIME's List of Best Inventions 2024, hailed as an "Action camera extraordinaire" that is "like having a multi-camera setup in one device." This marks the second time in four years that an Insta360 product has been included in this list.

Insta360 Connect

Insta360 Connect is the company's first venture into the enterprise conferencing market with an all-in-one video bar. It features dual-4K cameras, a 14-mic array, and the most advanced tracking functionality of any product in its sector. Designed for small to medium-sized meeting rooms, it seamlessly blends cutting-edge hardware and AI algorithms to provide an immersive and realistic experience for both in-room and remote participants. Notable features include AI Resolution+, 8K Gallery Mode, Speaker Tracking, and more, setting a new standard in meeting room technology.

Insta360 Flow 2 Pro

Insta360 Flow 2 Pro features extended Apple DockKit integration, all-new Deep Track 4.0 AI tracking, and professional-grade capabilities such as Active Zoom Tracking and Multi-Person Tracking. With upgrades to its built-in tripod, power bank, and selfie stick, Flow 2 Pro pushes Insta360’s innovations in the mobile content creation space to new heights, setting a new benchmark for smartphone filmmaking.

Insta360+

Insta360+ is a cloud-based subscription service, offering cloud storage, automatic file backup, easy sharing of 360° footage, plus cloud editing and export. Insta360+ transforms the traditional 360° camera workflow, empowers users to save and relive the memories that matter, and increases the accessibility of 360° footage.

Insta360 X5

360° capture, now with better night capture and fully replaceable lenses, plus brand new modes and features like InstaFrame, capturing flat and 360° video simultaneously. Insta360 X5 builds on all of the success of previous generations, making it the ultimate 360° cam, all day, all night!

Insta360 Flow 2

Insta360 Flow 2 is your go-to gimbal for everyday vlogging. Lightweight, easy to use, and packed full of features anyone can use. Built-in stabilization keeps your shots smooth, while smart AI tracking follows the action so you can stay in the moment. With a built-in tripod, selfie stick, and power bank, this is the all-in-one, everyday gimbal you can count on.

Insta360 GO Ultra

Insta360 GO Ultra is the tiny, hands-free 53g camera that redefines how you capture your life. Shoot immersive POVs in 4K60fps with a 1/1.28" sensor, and go long into the night with the boosted battery and PureVideo Mode's enhanced low-light capture. Perfect for travel and vlogging videos.

Technology & Engineering Emmy® Award

Insta360 wins its first Emmy® Award for innovations in 360-degree camera technology and software. The award recognizes Insta360's advancements in panoramic stitching algorithms and software, which enable professional 360-degree video capture, post-production, and live streaming.

Insta360 Wave

Insta360 Wave is your professional speakerphone with built-in AI. An 8-mic array captures voices clearly from up to 16 feet away, with advanced noise reduction, echo cancellation, and de-reverberation, and local recording with onboard storage. Wave includes AI-powered features like transcription, summaries, and chat. Connect via USB-C, Bluetooth, or dongle, no drivers required.

Insta360 X4 Air

X4 Air is the lightest 8K 360 camera from Insta360, with 8K video in a portable, 165g body that lets you live in the moment. Available in Graphite Black and Arctic White. Offering top features at the best value, Insta360 X4 Air is ideal for family fun, travel, sports, and everyday life.

Antigravity A1

The world’s first 360 drone officially launches. At just 249g, Antigravity A1 combines a compact, foldable design with intuitive "point-to-fly" flight. A new kind of 360 aerial immersion, redefining how the world is explored from above.

Insta360 Link 2 Pro & Link 2C Pro

Link 2 Pro and 2C Pro are our flagship AI 4K webcams, packed with a 1/1.3" sensor, dual native ISO, and four audio pickup modes for crystal-clear sound and visuals. The ultimate choice for pro-grade streaming, video calls, and more.

Insta360 Snap

Insta360 Snap is a magnetic selfie screen monitor that attaches to the back of your smartphone, letting you preview shots with the superior rear camera so your selfies and vlogs look clearer, sharper, and more professional.

Insta360 Mic Pro

A flagship wireless microphone designed for creators who demand professional audio without complexity. Mic Pro redefines what compact wireless audio can achieve, combining premium sound quality, intelligent features, and full customization.

NATAS Technology & Engineering Emmy® Award for 360 Camera Technology & Software
2025
London Design Awards
2025
New York Product Design Awards
2025
MUSE Design Awards
2025
Fast Company World's Most Innovative Companies in Consumer Electronics
2020 & 2024
TIME Best Inventions in Consumer Electronics
2020 & 2024
YouTube Streamy Award for Brand Engagement
2023
iF Design Award for Product Design
2018, 2020, 2021 & 2022