Insta360 Unveils Its Latest 360º Camera With Immersive Pop-Up in New York

On April 22, Insta360 marked the global launch of its latest 360º camera, Insta360 X5, with an immersive pop-up event in New York City's iconic Grand Central Terminal.

Drawing in thousands of attendees throughout the day, creators, tech enthusiasts, and everyday adventurers lined the block for an exclusive first look at the new 360º action camera, designed to push the boundaries of immersive content creation.

With cameras available to buy onsite, some fans arrived at 3am for the chance to be the world's first owner of Insta360's newest innovation—an honor that went to Anthony Quintano.

"I stayed up all night and made sure I arrived super early to experience this historic event. I was lucky enough to be the first person to buy the Insta360 X5 and got to hangout with so many talented creators in one of the coolest locations in NYC. After owning an Insta360 since the ONE X, it’s so exciting to watch the camera grow the way it has. I can’t wait to bring it with me on all my runs and my first Chicago Marathon!"
- Anthony Quintano

Vanderbilt Hall was packed with hands-on demos, surprise guest appearances from top creators, including Jesse Wellens and Jen Smith, exclusive merch, giveaways, and more. Attendees could also snap a pic with the giant 3.6-meter camera installation that doubled as the most iconic photo spot in one of the city's busiest locations.

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"This event was about more than just unveiling a product—it was about celebrating our community and giving creators a chance to experience the future of cameras first-hand," said Max Richter, Vice President of Marketing at Insta360. "The response to Insta360 X5 has been incredible, and we're excited for what's ahead."

The game-changing Insta360 X5, which featured in that day's New York Times, is a bold step forward for Insta360 as it continues to redefine how people capture and share their lives.

A huge thanks to everyone who came out to support us! Pick up your Insta360 X5 today and stay tuned for more exciting releases and events.

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