More than 600,000 people attended EICMA last year, setting a new attendance record for the world's biggest motorcycle show. From 3 to 8 November 2026, the 83rd edition of EICMA will fill Fiera Milano Rho with new bikes, new gear and riders from all over the world. Insta360 is coming back for another year, and we want to meet you there.
Whether you ride, film your adventures, or just love life on two wheels, here's everything you need to know before you go.
What is EICMA?
EICMA is the International Two-Wheel Exhibition, and it's where the industry shows what's next. It's where manufacturers unveil their latest innovations. Last year, more than 730 exhibitors from 50 countries brought over 2,000 brands to Milan.
The halls open to press and industry on 3 and 4 November, and to the public from Thursday 5 to Sunday 8 November.
Tickets are sold online only, through the official EICMA website. If you're driving to the event over the weekend, you can book free park-and-ride spaces for Saturday 7 and Sunday 8 November.
Why we keep coming back
Riders were among the first to embrace the possibilities of 360 cameras. Mount one on your bike and you never have to choose the shot before you ride: capture everything around you, then frame the best moments afterwards. FlowState Stabilization keeps your footage smooth over cobblestones, while the Invisible Selfie Stick makes it look like the camera is floating beside you.
Over the years, we've met so many of you in Milan. We've welcomed riders including Jonathan Rea, Niccolò Canepa and Andrea Dovizioso, and run workshops on capturing clear audio through helmet communication systems. This year, we're bringing even more to the booth.
What you'll find at the Insta360 booth
Our newest cameras, on real bikes
Get hands-on with Insta360 X6 and GO Ultra, mounted just as you'd use them on your own bike: on handlebars, helmets, and fuel tanks. Pick one up, check out the footage, and ask our team anything.
Built for the ride: Insta360 X6
Our newest flagship 360 camera comes packed with features for motorcyclists, including speed dashboard overlays, Loop Recording and automatic license plate blur. Its Hidden Engine Mic filters out wind noise, helping you capture the sound of your engine more clearly. Ask our team to show you these features on a real bike.
Mounts and bundles built for riders
Explore our motorcycle mounts and bundles in person, and find the setup that fits your bike and the way you ride.
Demos and workshops
Learn how to capture, reframe and edit your ride footage in just minutes using the Insta360 app.
Show-only deals
Enjoy exclusive offers when you visit our booth. We'll have special discounts available only at EICMA, so it's the perfect time to pick up the camera or mount you've had your eye on.
Where to find us
- Event: EICMA 2026, 83rd International Two-Wheel Exhibition
- Venue: Fiera Milano Rho, Milan, Italy
- Booth: Hall 14, Booth E47
- Dates: Press and industry, 3 to 4 November; public, 5 to 8 November 2026
- Tickets: eicma.it
Don't miss a thing
Here's our workshop schedule for EICMA 2026. Save the dates and come join us at the booth.
Subscribe to our newsletter and follow @insta360 for the latest updates, then come and find us in Milan.
See you at EICMA!
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