Meet Insta360 X4: Delivering 8K 360 for Unmatched Creative Possibility

Insta360 is excited to announce its new, groundbreaking flagship camera: Insta360 X4. Much-anticipated 8K 360° video, plus 5.7K60fps and 4K100fps, add unparalleled image quality to the endless creative possibilities of 360° capture, including the ability to "shoot first, point later" and the Invisible Selfie Stick effect. X4 also doubles as a traditional action cam, with its Single-Lens Mode now upgraded to smooth, ultra-wide 4K60fps.

This premium imaging arsenal is supported by a powerful 5nm AI chip, a smart control system with features such as Voice and Gesture Control, and vastly improved battery performance with a 135-minute run time. A host of AI-powered shooting and editing features make it easy to capture and share unique, creative shots. New, removable lens guards for X4 will also be a very welcome addition, providing convenient, robust protection and peace of mind.

All of this in a tough, pocket-sized device makes X4 the new, essential tool for action enthusiasts, casual creators, and professionals alike.

8K will be transformative for creators as reframed video now holds its own alongside footage shot on regular cameras. But X4 isn't just about image quality, it's designed to be the most robust, easy-to-use 360° camera ever, no matter your experience. This idea was at the heart of a lot of the changes we made," JK Liu, founder of Insta360 explained.

Insta360 X4 is available to order from April 16th, 2024 via the Insta360 Official Store, Amazon, and select retailers, priced at US$499.99.

Incredible third-person views in 8K and high-res slow motion.

It's finally here! 8K30fps is our highest resolution ever for a 360° action cam and it looks incredible! With 360° video, creators can choose any angle after filming (known as reframing), like going back in time and pointing the camera! This makes X4's 8K resolution a real game-changer because the footage remains incredibly detailed and sharp, even after reframing perfect as high-quality, standalone clips or for seamless integration into any edit.

And the upgrades don't stop there. For action shots or slow motion, 60fps 360° video is now available at 5.7K for smoother, sharper images. There's also a new 4K100fps setting for glorious, cinematic shots at 4x slow-mo.

Whatever the resolution or frame rate, 360° shooting with X4 offers unique benefits like the Invisible Selfie Stick effect, creating impossible third-person views that look like they were shot on a drone or with a personal camera crew! That extends to photos too, with X4 capable of 72MP 360° photos, now with built-in AI denoising.

A snowboarder filming himself with carving down the mountain and an effect to show how the selfie stick disappears in the final video

With Me Mode, X4 can even automatically frame the subject in the shot, while keeping the selfie stick invisible. Now at a whopping 4K30fps (up from 1080p with X3) or 2.7K120fps, that means ready-to-share flat video clips with zero reframing!

Get two cameras in one.

That's right! X4 doubles as both a 360° camera and a regular wide-angle action cam. When you know exactly what you want to shoot, like a first-person POV from a chest-mounted position, simply switch to Single-Lens Mode for an immersive, wide-angle video.

This has been souped up for X4 with super smooth 4K60fps, and an ultra wide 170° view with MaxView at an upgraded 4K30fps.

A mountain biker wearing an Insta360 X4 on a chest mount and filming in Single-Lens Mode

A true action specialist.

X4 doesn't just withstand the rough and tumble of adventure, it embraces it! How's this for some action credentials?

  • Removable Lens Guards: A key upgrade for X4. Easy to apply and remove at a moment's notice. Two options include Standard Lens Guards (free with the camera) or the Premium Lens Guards, made with tough, scratch-resistant, tempered glass for action-ready ruggedness.
  • 2.5" Corning® Gorilla Glass® Touchscreen - Bigger, tougher, and super responsive for on-the-go use.
  • FlowState Stabilization & 360° Horizon Lock - X4 delivers smooth, level shots, no matter how intense the action.
  • 135-Minute Run Time at 5.7K30fps - A huge new 2290 mAh battery offers genuinely impressive 67% longer run time than X3!
  • Seriously Waterproof - Take X4 down to 33ft right out of the box, or for seamless 360° underwater stitching, try the Invisible Dive Case for shooting to 164ft.
  • Cold-Weather Resistant - Handles temperatures as low as -4ºF (-20ºC) with ease.

Creativity made easy.

No matter what you're into, X4 makes it simpler than ever to capture incredible footage!

Got the camera mounted out of reach? No problem! Use hand gestures to start/stop shooting or take a photo (known as Gesture Control), or use voice commands courtesy of Voice Control 2.0.

Timed Capture lets you schedule X4 to power on, record, and shut itself off automatically. Perfect for capturing a sunrise without having to wake up!

X4's creative shooting modes have also had some major upgrades:

  • Bullet Time - our signature Matrix-like slow-mo shot, now up to 5.7K120fps or 3K240fps.
  • 8K TimeShift - a mind-bending hyperlapse in sensational 8K resolution.
  • 11K Timelapse - watch time fly and capture the magic in between moments.

Other fun tools to try with X4 include the Motion ND effect, for adding cinematic motion blur without an ND filter. For runners and riders, try overlaying data like GPS, speed, and power from your Garmin device or Apple Watch in your video, with a choice of interactive stats dashboards (applied in the Insta360 app).

A couple in different locations filming with the Bullet Time effect on Insta360 X4

Smart, AI-powered editing.

The Insta360 editing suite has options for creators of all levels, from one-tap, zero-effort AI edits, to fully customized manual editing.

Reframing in the Insta360 app has two upgraded options. With Quick Edit (formerly known as Snap Wizard), simply move your phone or use the virtual joystick to point the camera. Editing your 360° video is now easier than playing a video game and just as fun! The reframed clips are immediately saved and ready to share!

For a fully hands-off approach, try AI Edit. Insta360's algorithm handles the entire reframing process, now faster with improved subject detection. The Insta360 app also has Shot Lab, where creators can find 30+ viral-worthy effects that can be edited in just a few taps.

For creators who prefer a desktop workflow, the recently updated Insta360 Studio is a highly flexible editing tool for seriously clean, ready-to-share edits at maximized resolution, compatible with both 360° footage and regular flat images.

Both the mobile app and desktop software are also free to use, no subscription required!

Besides this, Insta360 has just launched Insta360 Reframe, their own plugin for Adobe Premiere Pro! Creators can reframe 360° files shot on X4 directly in Premiere Pro for a smoother workflow with minimal exporting and maximum image quality.


Insta360 X4 is available to purchase worldwide from 16th April 2024, priced at US$499.99. For more information and to order, check out the Insta360 Official Store.

Key Specs

Sensor Size1/2''
35mm Equivalent Focal Length6.7mm
Video Resolution360° Mode:
8K: 7680x3840@30/25/24fps
5.7K+: 5760x2880@30/25/24fps
5.7K: 5760x2880@60/50/30/25/24fps
4K: 3840x1920@100/60/50/30/25/24fps

Single-Lens Mode:
4K: 3840x2160@60/50/30/25/24fps
2.7K: 2720x1536@60/50/30/25/24fps
1080p: 1920x1080@60/50/30/25/24fps

Me Mode:  
4K: 3840x2160@30/25/24fps
2.7K: 2720x1536@120/100/60/50fps
1080p: 1920x1080@120/100/60/50fps
Photo Resolution72MP (11904x5952)
18MP (5888x2944)
Video FormatSingle-Lens Mode: MP4
360: INSV
Photo FormatINSP (can export via mobile app or Studio desktop software)
Video ModesVideo, Active HDR, Timelapse, TimeShift, Bullet Time, Loop Recording, Pre-recording
Photo ModesPhoto, HDR Photo, Interval, Starlapse, Burst
Color ProfilesVivid, Standard, Flat
Video CodingH.264, H.265
Max. Video Bitrate200Mbps
Exposure Value±4EV
ISO Range100-6400
Shutter SpeedPhoto: 1/8000 - 120sVideo: 1/8000 - to the limit of frames per second
White Balance2000K-10000K
Audio ModesAuto Wind Reduction, Active Wind Reduction, Stereo, Direction Focus
Audio Format48 kHz, 16bits, AAC
(W x H x D)
MicroSD CardUHS-I V30 speed class, exFAT format SD cards with a max storage of 1TB are recommended.
Battery Capacity2290mAh
Charging TimeCharge to 80% in 38 minutes (9V 2A)
Charge to 100% in 55 minutes (9V 2A)
Run Time135 minutes
Tested in a lab environment in Video Mode at 5.7K30fps. Run time at 8K30fps is 75 minutes.
Operating Temperature-4°F to 104°F (-20℃ to 40℃)
BluetoothBLE 5.2
Wi-Fi2.4GHz, 5GHz
USBType-C USB 3.0
* Note: Only supports wired connection to Android devices (via Micro USB or Type-C). Does not support wired connection to iOS devices. Full wireless support is available for both iOS and Android.
Gyroscope6-axis gyroscope
Mobile Phones/TabletsiOS Devices:
Compatible with iOS mobile devices with chips A12 or above and iOS version 12.0 or above, including iPhoneXS, iPhoneXSMax, iPhone11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone12, iPhone 12 Pro, iPhone 12 Pro Max, iPhone12 mini, iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13 mini, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, iPhone 15, iPhone 15 Plus, iPhone15 Pro, iPhone 15 Pro Max, iPad Air(2020), iPad Pro and newer iPad models.

Android Devices:
Compatible with Android mobile devices that meet the following capabilities, including Android devices with Kirin 990 and above chips, including Huawei Mate 30, P40 or newer models.• Android devices with Snapdragon 855 and above chips, including Samsung Galaxy S10, Xiaomi Mi 9 or newer models.• Android devices with Exynos 2200 and above chips, including Samsung Galaxy S22, S22 Ultra and newer models.(system should be Android 10.0 or above, or HarmonyOS 2.0.0 or above)

1. Devices that do not meet the above requirements may still be able to use the app to control the camera, however, performance of some processor-intensive and AI-powered features may be sub-optimal.
2. After testing, phones equipped with Qualcomm SDM765 5G chips have poor hardware decoding capabilities and are not supported for use, such as OPPO Reno 3 5G.
3. App installation requires a mobile phone with a 64-bit system. A 32-bit system does not support app installation.
Bluetooth DevicesMotorcycle Bluetooth Headsets:
SENA: 50S, ST1, 10S
Airide: G7+
Lexinmoto: G4
Vimoto: V9S, V9X

Other Bluetooth Headsets:
AirPods Pro (2nd generation), AirPods (3rd and 2nd generation), Samsung Galaxy Buds2

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WRITTEN BY @Insta360
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