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Insta360, Splatica Partner to Democratize 360-to-3D Gaussian Splatting

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In this article
In this article

Insta360 and Splatica have announced a strategic partnership that makes high-fidelity 3D scene reconstruction dramatically more accessible — turning consumer 360 video into explorable, photorealistic 3D Gaussian Splats (3DGS) ready for simulation and Physical AI training.

Splatica is an automated platform that turns 360 videos — especially those captured with Insta360 cameras and Antigravity drones — into photorealistic 3DGS scenes and digital twins. Designed for speed and simplicity, it enables users to upload 360 footage captured in 5 minutes and receive simulation-ready 3D environments in hours, complete with interactive web viewers, VR support, and exports for Unity, Unreal Engine, Isaac Sim, and Omniverse.

The Challenge of Bridging 2D Capture to Usable 3D Worlds

Creating usable 3D assets has traditionally been complex, time-consuming, and expensive. Multi-camera rigs, manual photogrammetry, or LiDAR setups often result in incomplete data, long processing times, and high technical barriers.

In a typical manual 3DGS pipeline, users must handle multiple steps: extracting frames from video, running structure-from-motion (e.g., COLMAP), cleaning data, and then training the model — often requiring Python/CUDA expertise, powerful local GPUs, and hours (or even days) of waiting. This creates a steep learning curve, demands multiple tools, and limits adoption to technical specialists. For developers working on digital twins, robotics, or physical AI, the gap between real-world capture and simulation-ready 3D remains a major bottleneck. The automated advantage changes this equation.

First Scalable 360 Video to Explorable 3DGS Pipeline

With the Insta360 + Splatica pipeline, the workflow is dramatically simpler: capture a short 360 video, upload the file, and let the platform handle everything automatically. Within hours, you receive a high-fidelity, production-ready 3D Gaussian Splat — complete with real-time browser viewing, VR support, and exports to simulation environments like Isaac Sim and Omniverse — available to industrial partners. No manual preprocessing, no complex toolchains, and no long training waits.

Streamlined workflow:

  1. Capture a short 360 video using an Insta360 camera (e.g., X5) or the new Antigravity A1 drone.
  2. Upload the footage to Splatica.
  3. The platform automatically processes it into high-quality 3D Gaussian Splats using full spherical coverage for superior completeness and visual fidelity.

Why It Matters

"Insta360 has put incredible 360 capture in the hands of millions — and we're unlocking what that content can truly become. With Splatica, a simple walkthrough with an Insta360 camera transforms into a photorealistic, simulation-ready digital twin in hours. From stunning 3D reconstructions for visualization, cultural heritage preservation, and virtual tours to full robotic simulation environments — this is what spatial content was always meant to be."

—Eugene Nikolskiy, CEO and Co-Founder, Splatica

This partnership fundamentally democratizes high-quality 3DGS creation. By combining Insta360's affordable, consumer-grade 360 cameras and drones with Splatica's fully automated processing, anyone can now capture a short 360 video and generate production-ready, photorealistic 3D scenes in minutes — without expensive LiDAR rigs, complex multi-camera setups, or manual post-processing.

The hardware barrier drops dramatically: owning a capable 360 camera or drone is far more accessible and cost-effective than traditional reality capture equipment. A single 3–5 minute capture delivers a complete 3D scene with rich lighting, reflection effects, and geometric detail, resulting in fewer artifacts and higher-fidelity splats compared to fragmented photo sets.

This shift opens up 3DGS and simulation-ready environments to a much wider audience — individual creators, small teams, prosumers, and even enterprise solutions — while laying the foundation for scalable pipelines. The impact spans multiple industries:

  • VR & Entertainment: Rapid creation of immersive, explorable environments for virtual production and location scouting.
  • Manufacturing & Digital Twins: Fast, accurate as-built models for facilities, training, and operations.
  • Robotics & Physical AI: Generation of diverse, photorealistic training data with extracted objects, semantic graphs, and embedded physics that helps close the sim-to-real gap, with seamless exports to platforms like Isaac Sim and Omniverse.

In short, it changes how reality capture is used in 3D — moving from specialist-only workflows to an accessible, everyday tool that accelerates innovation across creative and industrial applications.

Strategic Value and Future Roadmap

This collaboration marks a significant step toward mainstream adoption of 3D Gaussian Splatting. With global leadership in 360 capture, Insta360 brings unmatched reach — paired with Splatica's end-to-end 3D reconstruction pipeline, the partnership makes simulation-ready environments achievable from a consumer-grade 360 device, delivering an end-to-end pipeline accessible to prosumers and scalable for enterprise.

“We believe 360 capture is the most efficient foundation for next-generation 3D reconstruction. Partnering with Splatica brings together effortless spherical capture with instant, automated 3DGS processing — empowering creators and enterprises to move from idea to simulation-ready asset faster than ever.”

Yun Li, Enterprise Team Lead, Insta360

Looking ahead, both teams are committed to deepening integration, expanding simulation features, and co-developing workflows that continue to push the boundaries of spatial computing, making the future of 3D reconstruction faster, simpler, and more powerful.

Ready to try it out?

Visit splatica.com and start turning your Insta360 footage into 3D Gaussian Splatting scenes today.


About Splatica

Splatica is a Physical AI infrastructure company founded in London in 2025, backed by a founding team with a decade of experience in 3D reconstruction and computer vision. The company turns a 3–5 minute 360 walkthrough into a robotics simulation-ready digital twin — fully reconstructed, labeled, and exportable to NVIDIA Isaac Sim. With 2000+ environments processed, Splatica is building the infrastructure layer that supplies real-world environments for large-scale robot training — enabling the last mile of sim-to-real, at scale. A finalist of the Nebius/NVIDIA Physical AI Awards and an NVIDIA Inception member, Splatica is backed by strategic partnerships, including Insta360.

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About Insta360 Enterprise

Established in 2015, Insta360 is a global leader in 360 cameras crafted to capture immersive and high-resolution images and videos. Insta360 Enterprise, a dedicated business division, delivers professional-grade 360 camera solutions for industries such as construction, real estate, tourism, surveying, robotics, media, entertainment, education, and more. Partnering with industry leaders and integrating innovative technology into workflows, Insta360 Enterprise drives transformation across 20 industries in over 200 countries.

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