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From Rider to Creator: Join the Insta360 UK Motorcycle Creator Program

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In this article
In this article

This summer, Insta360 is on the hunt for UK-based motorcycle content creators. Whether you're just kicking your creator journey into gear or you've partnered with us before, we want you on board.

The collaboration starts with a loaned camera, but it can lead to so much more. Top-performing creators may unlock future collaborations or score an invite to our new cash incentive program launching in mid-September.

Ready to apply? Apply now via Google Forms or by scanning the QR code below.

A scannable QR code linking to the Insta360 UK motorcycle creator application form.
Applications Open: 7–30 August
Review Process: Rolling basis (Limited places available!)

Once you apply, expect an initial response via email within three working days. (Note: Submitting an application does not guarantee selection or receipt of a product).

If shortlisted, you will receive a breakdown of your proposed campaign deliverables, view or sales targets, measurement methods, loan terms, return conditions, and advertising disclosure requirements before signing your official Insta360 collaboration agreement.

Who We're Looking For

We are looking for UK-based creators (aged 18+) with a public, active social media presence. A strong UK audience is highly preferred.

As a baseline, we recommend having at least 5,000 followers, or average views of 1,500+ for long-form content and 4,000+ for short-form content. Don't quite meet these benchmarks yet? If you are highly committed to creating top-tier motorcycle content, we still encourage you to apply!

What We Can Offer

An Insta360 Camera

Selected creators will receive an Insta360 camera on loan to shoot their campaign content.

While the camera remains Insta360's property during the initial loan period, you can easily earn it! Once you complete your first-month deliverables and hit your agreed view or sales targets within the 3-month campaign window, the camera is yours to keep. Ownership will transfer to you after verification, with no further content required. (Note: If targets are not met within three months, Insta360 may ask you to return the loaned camera as outlined in the agreement).

Creator Support & Earnings

Throughout the collaboration, we’ll fuel your creativity with official resources, including camera experience guides, high-performing video templates, and product buying guides. You will also be invited to join the Insta360 Affiliate Program to receive extra affiliate gifts and earn a 5% commission on eligible sales.

More Opportunities Down the Road

Nail your first collaboration, and you could unlock direct product-exchange partnerships to receive our newest gear. Creators with strong reach and sales performance may also be invited to our upcoming incentive program (launching mid-September), featuring cash rewards based on individual video performance and cumulative sales.

How It Works

An infographic detailing the three steps of the Insta360 creator campaign: Apply and Get Selected, Create and Qualify, and Earn the Camera.

01 — Apply & Get Selected

When completing your application form, you'll need to choose your preferred camera and content format.

Camera Options

We offer three heavy-hitting options, each provided with a Motorcycle Bundle. Targets vary by camera, so review them carefully before making your choice:

Insta360 X5 Motorcycle Multiview Bundle

Premium 360 storytelling for ambitious creators ready to tackle higher targets.

A motorcyclist riding a naked bike on a scenic road with an Insta360 camera mounted to the handlebars.

X4 Air Motorcycle Multiview Bundle

Lightweight and flexible 360 filming for creative content on the move.

A close-up view of an Insta360 X4 Air camera securely mounted to a motorcycle handlebar.

GO 3S Motorcycle POV Bundle

Compact, hands-free filming for immersive POV and on-bike content.

A first-person POV shot from a motorcycle leaning into a corner on a paved race track.

Video Formats

You can roll with long-form content, short-form content, or a mix of both depending on your platform. Videos are categorized into Type A and Type B formats, which can be combined:

A table outlining Insta360 campaign video format definitions and requirements for both long-form and short-form content.

02 — Create & Qualify (Your First Month)

To qualify for the camera earn-out period, you must complete your agreed-upon videos within the first month. Insta360 will set clear expectations for video quantity and content. (Note: Insta360 may set specific themes or provide creative references for some of these videos).

Here are the first-month requirements for standard formats:

A table displaying the first-month video quantity and content requirements for long-form, short-form, and mixed formats.

03 — Earn the Camera (Up to 3 Months)

After the first month, the training wheels come off—there are no restrictions on video quantity or content!

All videos that meet Insta360's guidelines will count toward your total views. Once your cumulative views or sales hit the agreed target within the 3-month earn-out period, the camera is yours. Check the targets for your chosen format below:

A table illustrating the specific view and sales targets required to earn the Insta360 X5, X4 Air, and GO 3S cameras.

Important Notes

  • All campaign content must clearly disclose your commercial relationship with Insta360 (e.g., using "Ad" or "#Ad" where required).
  • All videos must be submitted to Insta360 for approval before publishing.
  • Views and sales are calculated cumulatively up to the three-month mark, including any views generated through brand boosting.

Ready to ride?

Applications are open now until 30 August. Apply now via Google Forms or by scanning the QR code below. We can't wait to start this creative journey with you!

A scannable QR code linking to the Insta360 UK motorcycle creator application form.
Applications Open: 7–30 August
Review Process: Rolling basis (Limited places available!)

Keen to keep up to date on Insta360 stories? Keep an eye on our blog and sign up for our mailing list. Got a story to share? Email yours to communitystories@insta360.com and win up to US$50.

Your shot. Your world. The Insta360 Global Awards 2026 supported by Leica are officially open. Join creators worldwide and compete across six categories (Street, Travel, Life, Portrait, Sports, and Night) for your share of a US$150,000+ prize pool, including cash prizes and Insta360 gear. Submit your best video or photo at insta360.com/awards.

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At Insta360, we like to think bold, capture life's adventures, and have fun doing it. On our blog, you'll find the latest news, tips and tricks to get the most out of your gear, plus stories from real creators showing how they bring their ideas to life.
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