Insta360 is proud to announce its role as the official action camera partner of Swatch Nines 2025, joining as one of the event's main partners. Known for its boundary-pushing creativity and world-class athlete lineups, Swatch Nines is one of the most iconic playgrounds in action sports.
From the snow-packed peaks of Schilthorn to the legendary surf pool in Waco, and the high-speed trails of Green Hill and Sölden, Swatch Nines brings together the best in skiing, snowboarding, surfing, and mountain biking—not for medals, but to celebrate the true heart of action sports culture.
This partnership is all about capturing that energy from every angle. As the official camera brand on-site, Insta360 will be present throughout the 2025 series, empowering athletes and creators to document the action with its latest cameras and accessories—including Insta360 X4, which gives athletes full 360° creative freedom, and Insta360 Ace Pro 2, co-engineered with Leica for stunning wide-angle POV shots.
Full Creative Freedom
Insta360 is teaming up with the Swatch Nines media crew and production partners to capture the action across every stop of the 2025 series. From behind-the-scenes moments to high-octane POVs, the goal is to bring fans closer to the action thanpipever before.
As part of the partnership, Insta360 will host workshops, product demos, and creator experiences designed to help athletes and storytellers push their creative boundaries. No matter the sport, the focus is on capturing the raw, expressive spirit of action sports in immersive 360°.
One of the standout features of this year's Swatch Nines Snow setup is the Insta360 "Full Pipe"—a brand-new, tunnel-to-rail setup debuting at the Schilthorn snowpark. Designed for seamless transitions and boundary-breaking tricks, it's a perfect showcase of what's possible when cutting-edge camera tech meets athlete creativity.
The Perfect Match
Swatch Nines is known for creative freedom, elite talent, and unforgettable visuals—a natural fit for Insta360's mission to help creators tell their stories from impossible angles.
"This partnership is a perfect alignment of visions. Swatch Nines is about breaking boundaries and redefining what's possible—exactly what our cameras are built for," said Max Richter, Vice President of Marketing at Insta360.
Stay tuned for exclusive behind-the-scenes content, creator takeovers, and standout edits from the 2025 Swatch Nines series. The ride's just getting started.
About Insta360
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
Keen to keep up to date on Insta360 stories? Keep an eye on our blog and sign up for our mailing list. Got a story to share? Email yours to communitystories@insta360.com and win up to US$50.
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