The 86th Sturgis Motorcycle Rally runs August 7 to 16, and we will be there for all ten days.
Hundreds of thousands of riders point their bikes at one small South Dakota town every August. A lot of them have been on the road for a week to get there. Canyon sweeps, open throttle, long days on roads that deserve to be remembered. That ride in is half the rally, and it is worth filming properly.
So bring a camera. Film the whole thing. Then come trade that footage for merch at our booth.
Film the Ride In
Mount up, hit record, and capture your ride to Sturgis with any Insta360 camera. Clip it to your helmet, your tank, your bars, or run it on a chin mount and forget it is there.
When you get the shot, post it to Instagram, TikTok, YouTube, YouTube Shorts, or Facebook. Make sure the post includes the Insta360 watermark or a 30-second or longer camera intro.
Tag it with #RideBold and #SturgisIn360, and give @insta360motorcycling a shout.
Trade Your Footage for Merch
Show your published post at the Insta360 booth during the rally and ride off with a limited-edition Insta360 x Sturgis merch and accessories pack, while supplies last.
Already posted your ride before you got to town? Same deal. Pull it up at the booth, and it counts.
More Going On at the Booth
The merch pack is only part of it. Swing by any day of the rally for:
Insta360 x Sturgis collectibles. Check in with a photo at the booth and grab one.
First hands-on with X6. Our newest 360 camera will be at the booth, and Sturgis riders get to try it before most people ever touch one.
The daily Ride-Out at 5 PM. Roll out with us and claim a free beer voucher when you get back.
A daily giveaway. Enter every day for a shot at big prizes, including a free camera.
Where to Find Us
We will be set up on Main Street for the full rally, steps from the Sturgis Motorcycle Museum & Hall of Fame and Sturgis Harley-Davidson.
We are there all rally long, so there is no wrong time to stop in. Come say hi, see what we are running that day, and get your hands on the gear.
See You There
Ten days. One town. Every rider with a story from the road.
Film it, post it, and bring it to the booth.
Ride safe. Ride bold. See you at Sturgis.
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Your shot. Your world. The Insta360 Global Awards 2026 supported by Leica are officially open. Join creators worldwide and compete across six categories (Street, Travel, Life, Portrait, Sports, and Night) for your share of a US$150,000+ prize pool, including cash prizes and Insta360 gear. Submit your best video or photo at insta360.com/awards.
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