Join the Insta360 Snow Challenge: Win a Share of $12,000 or an Insta360 X5

Shoot it. Share it. Win big!

Insta360 Snow Challenge is here, winter is officially on.

High-speed action, creative shots deep in the powder. This is your chance to turn the best season into real rewards! If it’s filmed in the snow and captured with an Insta360 camera, we want to see it...

Submit your best winter shots for a chance to share a $12,000 prize pool, win Insta360 X5 cameras, and get featured globally across Insta360 channels.

This challenge is open to all styles and skill levels, don't be afraid to get out there and show us what you've got!

Key Info

Our Snow Challenge runs from December 23, 2025 – January 23, 2026.

If you're submitting content, you'll need to do that before the deadline, January 16, 2026.

The Prizes

There are three ways to win in the Insta360 Snow Challenge.

Slope Legend (Best Action)

$1,500 each · 4 winners total

Rewarding the most impressive, skill-driven snow action. Perfect for skiing, snowboarding, high-energy stuff!

Cold Vision (Best Creative Shot)

$1,500 each · 4 winners total

For standout creativity, storytelling, and visual impact. You don’t need to be an athlete for this one. Unique perspectives not just welcome, but encouraged!

Weekly Spotlight

Insta360 X5 · 4 winners per week, 3 weeks total

Every week, selected entries will win a brand-new Insta360 X5. All participants are eligible, every week you submit you could get picked!

How to Participate

You can join the challenge in two easy ways.

Option 1: Use a Template in The App

Import your best shots into the Insta360 app, use one of our awesome snow templates, and share to your socials.

Option 2: Submit on Social Media

Or just edit it yourself and post!

1. Shoot your snow content with an Insta360 X camera
2. Tag and mention
   1. Hashtags: #Insta360Awards #Insta360SnowChallenge
   2. Instagram: @insta360, @insta360snow
   3. TikTok: @insta360
3. Share on Instagram or TikTok

Get Inspired

Need ideas? Here are a few directions to explore:

Challenge Live Now

Winter doesn’t last forever... but we all know great shots do!

Get out there and film the best of the snow, show us how you shred, let your creativity take you further! With cash prizes, weekly X5 giveaways, and global exposure up for grabs, there’s never been a better time to hit record.

FAQ

1. What criteria are used to select the winning entries?

Entries will be evaluated based on visual impact, creativity, and technical prowess.

2. What are the content submission rules?

Submissions must include footage shot with an Insta360 X series camera. Participants must ensure that their entries are original and do not use uncopyrighted materials or infringe on the rights of third parties. Plagiarism is strictly prohibited. If any entry involves false information or infringement, the participant will be disqualified and held responsible.

3. What happens to my content after I submit it?

Once you submit your work, you grant Insta360 a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license. This includes, but is not limited to, copying, editing, modifying, publishing, and displaying your work, as well as recreating, copying, editing, modifying, publishing, and displaying derivative works for both commercial and non-commercial purposes.

4. Who is responsible for copyright?

The individual or organization that uploads the entry bears all copyright responsibilities for the work. The organizer is not liable for any legal disputes related to copyright, trademarks, portrait rights, reputation rights, or privacy rights. The legal liability rests entirely on the contestant.

5. What do I need to do if I win?

If you win, you'll need to provide some basic personal information and payment details to claim your prize. If you don't submit this information or complete the necessary procedures within 30 days, you'll automatically forfeit your prize.

6. What kind of content is prohibited?

Your work must not contain any pornographic or violent content, or any material that goes against content regulations.

7. How will the prizes and X5 cameras be distributed?

We're accepting entries from TikTok and Instagram. Those that stand out (and win!) will be notified via DM. The $12,000 bonus will be evenly divided among our winners, with winners being announced January 23, 2026. One X5 camera winners will be picked per week (for three weeks), with winners announced on January 2, 2026; January 9, 2026; and January 16, 2026.

8. How can I contact Insta360 with questions?

If you have any questions, feel free to contact us via email at awards@insta360.com.