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Dear Creators: Insta360 Celebrates 10 Years of Innovation, Creativity, and Community

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In this article
In this article

Ten years ago, Insta360 started with a wild idea, a tiny camera, and a belief that we could help people better capture and share their lives. But let's be honest—this story was never just ours. It's yours.

Insta360 10th anniversary.

Because while we've been busy making cameras, gimbals, webcams, and 10-foot poles, you've been out there making magic. And everything we've built—every lens, every button, every update—has been shaped by you.

You pushed us to make our products smarter, stronger, and more creative. You broke them (a lot), and helped us make them better. So as we hit the big 1-0, we're not celebrating us. We're celebrating you.

Not Our Anniversary. Yours.

From the start, our community has been the heartbeat of everything we do. You told stories that moved us, cracked us up, and blew our minds. You've inspired us, surprised us, and kept us thinking bold for a decade.

To everyone who ever said, "What if…" and then strapped a camera to a rocket ship, a skydiver, or a cat—thank you. To the daredevils, wanderers, first-timers, professionals, and people who just wanted to capture a sunset—you made Insta360 what it is today.

Insta360 extreme sports showcase for 10th anniversary.

To the Next 10 Years

This last decade has been a rollercoaster, and the truth is, we're still figuring it out. Still experimenting. Still saying, "Let's try it and see what happens." But that's what keeps this journey exciting. So keep filming the unexpected, keep surprising us, and let's keep thinking bold—together.

Insta360 10th anniversary thank you message.

Thank you for 10 incredible years. Let's make the next 10 even wilder.


Keen to keep up to date on Insta360 stories? Keep an eye on our blog and sign up for our mailing list. Got a story to share? Email yours to communitystories@insta360.com and win up to US$50.

Insta360
At Insta360, we like to think bold, capture life's adventures, and have fun doing it. On our blog, you'll find the latest news, tips and tricks to get the most out of your gear, plus stories from real creators showing how they bring their ideas to life.
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