Insta360 Joins Forces with Red Bull Hardline as Official Partner for Toughest Downhill Race

Insta360, a leader in 360° and action cameras, is thrilled to announce its official partnership with the world-renowned mountain bike event, Red Bull Hardline. Set against the rugged backdrop of Wales' Dyfi Valley, the 10th anniversary of Red Bull Hardline took place from 1st – 2nd June 2024.

The partnership saw Insta360 cameras capturing all of the action in one of mountain biking's most revered events. Known for its formidable terrain and the remarkable talent it attracts, Red Bull Hardline pushes the limits of athleticism and spectacle.

A rider poses with an Insta360 camera mounted via the Unicorn Helmet Mount.
Pictured: The Unicorn Helmet Mount used in conjunction with X4 for hands-free, 360° shots.

"To partner with Red Bull Hardline, an event synonymous with excellence and extreme challenges, is an honor and resonates deeply with our 'Think bold' ethos," said Max Richter, Vice President of Marketing at Insta360. "Our cameras are designed for situations just like Hardline, where the adrenaline is high, and the stories are waiting to be told from every angle."

During the event, fans had the chance to engage with their favorite bikers in person at the Insta360 booth. Meet and greet sessions with Insta360 ambassadors, including Gee Atherton and Matt Jones, took place alongside Q&A sessions.

35 of the globe's top mountain bike athletes attended, ready to conquer Red Bull Hardline's infamous jumps and drops; a rugged labyrinth of technical descents and high-speed sections to test their mettle. This is mountain biking at its peak, with Red Bull Hardline ensuring even those not able to attend can experience the intensity through immersive, high-quality footage, as if they were in the rider's seat themselves.

Insta360's latest 360° action camera, Insta360 X4, is the perfect match for an event as grueling as Red Bull Hardline. With the latest 8K resolution, top-tier stabilization capability, AI-powered technology, intuitive video editing software, and a firm grasp on the pulse of the adrenaline-fueled world of extreme sports, Insta360 is setting a new standard for capturing the world's greatest action moments.

A rider jumps an Insta360 sponsored section of Red Bull Hardline's course.

For more information about Insta360's products and their role in Red Bull Hardline, visit the Insta360 Website or follow the brand on social media.

About Insta360

Insta360 creates boldly innovative products that help people capture and share their lives. With a "Think bold" mindset, Insta360 is reimagining the limits of action cameras, 360 VR cameras and traditional photography solutions. Powered by AI, the brand's video editing software is revolutionizing the way creators make engaging content. Insta360 is dedicated to helping a new generation of athletes, creatives, adventure travelers and professionals bring their ideas to life.

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WRITTEN BY @Insta360
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