From humble beginnings to four-time Tour de France champion, UAE Team Emirates-XRG cyclist Tadej Pogačar redefines what's possible when you dream big. Now, he's joining Team Insta360 to bring his champion's mindset to a new generation of creators and riders.
Insta360 is proud to collaborate with UAE Team Emirates-XRG, one of the most successful and forward‑thinking teams in professional cycling. Known for bold tactics, innovative training methods, and a roster of riders who continually push the limits, UAE Team Emirates-XRG is a driving force at the top of the sport. Through our collaboration, we'll be capturing the action and stories from inside one of the world’s most elite cycling teams—bringing fans closer than ever to the strategies, teamwork, and moments that define championship racing.
Growing up in a small Slovenian town, Pogačar didn't come from luxury or privilege. What drove him forward was fierce determination, a unique perspective, and a quiet belief that he could go further. That belief carried him to a stunning victory with UAE Team Emirates-XRG at the Tour de France at just 21 years old, becoming one of the youngest riders in history to conquer cycling's greatest race. He followed that with a successful title defense in 2021, showing the world that his first win was just the beginning of something extraordinary.
His journey to the top of the podium is more than a story—it's a testament to dreaming big and going beyond. Where others see pressure, he sees purpose. Where others see limits, he sees new lines to cross.
But Pogačar's path to victory hasn't been without setbacks. In 2023, a crash at Liège–Bastogne–Liège left him with a fractured wrist that required surgery. After surgery and a few weeks of recovery, he made a remarkable comeback to finish second in that year's Tour. Then, in 2024, he returned stronger than ever to claim his third victory and became the first rider since 1998 to win both the Giro d'Italia and Tour de France in the same year. 2025 marked a defining chapter in his career with a fourth Tour de France victory, cementing his place as one of cycling’s all‑time greats. For champions like Pogačar, challenges aren't roadblocks; they're fuel to go beyond.
At Insta360, we share that same relentless spirit. Just as Pogačar pushes the limits of cycling, we push the boundaries of what's possible with action cameras, building tools for dreamers and doers who dare to go beyond the finish line and capture stories from a unique perspective.
"Perspective is everything when I ride," said Pogačar. "The way you see a climb or a descent changes how you approach it. That's why Insta360's spirit resonates with me; it reflects my approach to every ride—pushing boundaries, taking risks, and seeing new perspectives. Their cameras capture everything exactly as I experience it and let me share it in ways no one has seen before."
Joining forces with Insta360, cycling fans around the world can look forward to seeing Pogačar's rides in stunning new ways: the razor‑sharp descents, grinding mountain climbs, and quiet training sessions. Fresh off his fourth Tour de France title, Pogačar has already started capturing with Insta360, offering fans never-before-seen angles of what it's like to live, train, and compete as a champion.
About Team Insta360
Team Insta360 unites world‑class athletes and creators who share a "Think bold" attitude, those who strive to push past limits and tell stories from new perspectives. From MotoGP legends to Olympic champions and now cycling's brightest star, Team Insta360 is built on a simple idea: dream big, go beyond.
Keen to keep up to date on Insta360 stories? Keep an eye on our blog and sign up for our mailing list. Got a story to share? Email yours to communitystories@insta360.com and win up to US$50.
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